Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

MB-220 · ● Retired · Associate · Microsoft

Retirement Notice: This exam retired on November 30, 2024. The certification is no longer available for new candidates. Microsoft's Dynamics 365 marketing credentials have evolved; the current path for customer experience roles is MB-280 (itself retiring July 31, 2026 in favor of AB-210).

Exam facts

Vendor source — Microsoft Dynamics 365 Certifications ↗ Official study guide — Study Guide for MB-220 ↗ Exam objectives — Exam MB-220: Dynamics 365 Customer Insights (Journeys) ↗

About

MB-220 validated expertise in implementing, configuring, and managing Microsoft Dynamics 365 Customer Insights – Journeys (formerly branded as D365 Marketing). The certification was intended for functional consultants who design and configure customer journeys, manage marketing lists and segments, create email campaigns, and analyze marketing results using the platform. The exam was last available November 30, 2024, and has been superseded by evolving Microsoft credentials focused on customer experience and AI-driven marketing capabilities. Candidates seeking current marketing certifications should review MB-280 (Customer Experience Analyst, retiring 2026) or upcoming AI-focused alternatives.

Domain context — Marketing & Dynamics Ecosystem

Microsoft Dynamics 365 is Microsoft's cloud enterprise resource planning (ERP) and customer relationship management (CRM) suite. Marketing functional consultant roles specialize in the D365 modules for marketing automation, customer journeys, lead scoring, and campaign analytics. Part of the broader Microsoft Dynamics 365 ecosystem, which spans Sales, Customer Service, Finance + Operations, Human Resources, Supply Chain, and Marketing.

Read full deep dive — Microsoft Dynamics 365 Ecosystem ↗

Topics covered

The exam blueprint (before retirement) covered:

• Configure marketing applications (7–10% weight)

  • Organization and management settings
  • Marketing app settings, lead scoring
  • Event registration and configuration

• Manage segments and lists (10–12% weight)

  • Create and manage segments using query-based logic
  • Import and manage contact lists
  • Dynamic and static segment strategies

• Create and manage marketing forms and pages (12–15% weight)

  • Form design and field mapping
  • Landing page configuration
  • Form submission and captcha handling

• Manage customer journeys (20–22% weight)

  • Design interactive and real-time customer journeys
  • Journey orchestration and triggers
  • Journey execution and analytics
  • Conditional branching and audience-based logic

• Create and manage marketing email messages (11–13% weight)

  • Email template design and personalization
  • Dynamic content and liquid tokens
  • A/B testing and send optimization

• Manage leads, accounts, and contacts (10–12% weight)

  • Lead lifecycle management
  • Lead scoring and qualification
  • Account and contact synchronization

• Manage events and webinars (5–7% weight)

  • Event registration setup
  • Webinar configuration
  • Attendee tracking and engagement

• Analyze marketing results (8–10% weight)

  • Dashboard and analytics interpretation
  • KPI tracking (opens, clicks, conversions)
  • Journey performance analysis

Source: Official exam guide ↗

Common skills at Marketing & Dynamics Ecosystem · Associate

Shared competencies for marketing-focused Dynamics 365 roles at Associate level.

• Customer segmentation strategy and list management
• Email campaign design and multivariate testing
• Customer journey orchestration and automation
• Lead scoring and nurture workflow design
• Dynamics 365 form and landing page customization
• Basic SQL and data modeling for marketing analytics
• GDPR, CCPA, and marketing compliance awareness
• Report creation and KPI interpretation

Recommended courses at Marketing & Dynamics Ecosystem · Associate

Note: This exam has retired as of November 30, 2024. Many training providers have archived or delisted MB-220 courses. Existing video content remains available but may refer to outdated features or interface elements.

Practice exams

Note: Many practice exam providers have archived MB-220 materials following retirement. Exam dumps and unofficial question banks should be used with caution, as they may not reflect the current exam blueprint (which is no longer active).

Books

Book note: Microsoft Press did not publish a dedicated "Exam Ref MB-220" title. Third-party guides exist but are now outdated post-retirement. Refer to Microsoft Learn's free study guide for current, authoritative content.

Typical job titles at Marketing & Dynamics Ecosystem · Associate

D365 Marketing Consultant · Dynamics 365 Marketing Functional Consultant · Marketing Cloud Consultant · D365 Customer Insights Analyst · CRM Marketing Specialist · Lead Development Specialist · Campaign Automation Manager

(Job titles drawn from historical job-board postings that listed MB-220 or equivalent D365 marketing experience as required or preferred. Since this cert is retired, demand is declining; those seeking current roles should target MB-280 or newer AI-focused alternatives.)

Salary

Salary note: Ranges reflect historical data for D365 Marketing Functional Consultant roles; demand is declining post-retirement. Current salary benchmarks favor roles requiring MB-280 or newer credentials. Regional variation is significant; consulting rates in major metros (NYC, London, Sydney, Johannesburg) often exceed listed ranges.

Skills validated

Concrete competencies this exam tested, distinct from shared domain skills.

• Dynamics 365 Customer Insights application configuration and customization
• Journey orchestration and workflow design using Customer Journeys module
• Email marketing template design with dynamic content and A/B testing
• Lead scoring model configuration and lead lifecycle automation
• Segment creation using query-based logic and audience targeting
• Event registration and webinar integration (deprecated in newer versions)
• Form and landing page builder usage
• Marketing analytics, KPI dashboards, and campaign performance measurement
• List import, deduplication, and consent management
• Privacy and compliance controls (GDPR, CAN-SPAM, CASL)
• Integration with Dynamics 365 Sales for lead handoff

Related certifications

• Replaces: MB-200 (Dynamics 365 for Marketing; retired 2021 and rebranded to MB-220)
• Replaced by: MB-280 (Dynamics 365 Customer Experience Analyst Associate; retiring July 31, 2026) and future AI-focused alternatives (e.g., AB-210 Sales AI Consultant)
• Stacks with: PL-900 (Microsoft Power Platform Fundamentals), MB-910 (Dynamics 365 Fundamentals), PL-200 (Microsoft Power Platform Functional Consultant)
• Equivalents at this level: Salesforce Marketing Cloud Consultant · HubSpot Email Marketing Certification · Oracle Eloqua Specialist
• Vendor overview: Microsoft Dynamics 365 Vendor Overview ↗

Sources

• Microsoft Learn — Exam MB-220 Main Page
• Microsoft Learn — Study Guide for MB-220
• Microsoft Learn — Official Training Course MB-220T00
• Microsoft Certification Retirements 2026: Every Change You Need to Know
• Glassdoor — D365 Functional Consultant Salary
• ZipRecruiter — D365 Consultant Salary
• Reed.co.uk — Average Dynamics Consultant Salary (UK)
• PayScale — Business Consultant Salary in South Africa
• CareerJunction — Salary Survey (South Africa)
• Global Knowledge — MB-220T00 Training
• New Horizons — MB-220T00 Training
• MeasureUp — Official Microsoft Practice Test MB-220

Last verified: 2026-05-01 Parent ecosystem: Microsoft Dynamics 365 Ecosystem Parent domain: Marketing & CRM Vendor overview: Microsoft Vendor Overview